iCIMS Completes Customer Webinar Series on Candidate Marketing and Search Engine Optimization
– Leading Software-as-a-Service Provider Delivers Free Training Sessions to Confront Clients Growing Business Challenges –
HAZLET, N.J. (March 19, 2008) – The award-winning Software-as-a-Service (SaaS) company, iCIMS, today announced that it has moved beyond the standard approach to customer service, offering complimentary and educational Training Webinars for all users of the companys Talent Platform. Most recently, iCIMS co-hosted a Webinar on best practices in recruitment search engine marketing and the candidate experience.
The Webinar series titled, “Identifying Opportunities in Job Search: Using Keywords and Competitive Research Tools to Uncover Opportunities,” taught clients how search engine marketing and competitive research can be used to improve the candidate experience and overall recruitment efforts. Wil Reynolds, founder of SEER Interactive, a leading independent Search Engine Optimization company, led the discussion. During the Webinar, Reynolds explained how candidates use search tool bar suggestions to locate job opportunities and gave insight on the value of search engine rankings. Clients were also provided with tips and tools to improve their own search engine techniques.
Search Engine Optimization (SEO) remains a hot topic in human resources, as more companies realize the implications that search engine results can have on marketing efforts and brand perceptions. According to industry experts such as Reynolds, understanding SEO and applying best practices is crucial in raising company visibility and Career Center traffic.
“The SEO Webinar was the most popular and well-attended Webinar in iCIMS’ history,” said Andrew Curtis, iCIMS Director of Customer Support. “Our partner at SEER Interactive showed clients how they can leverage existing Internet tools and technology within the iCIMS Talent Platform to broadcast their recruitment brand and expand their candidate reach.”
Clients may configure their Talent Platform to allow for easy search engine indexing, maximizing Career Center traffic. In addition, iCIMS’ powerful and easy-to-use Candidate Relationship Management (CRM) tools help provide a positive candidate and recruiter experience during the talent courting, acquisition, and onboarding processes.
“Our ongoing Webinar series provides a great opportunity for iCIMS’ Support team and extensive network of partners to come together and provide best practices to our client base,” Andrew Curtis said. “These sessions allow clients to learn progressive methods of tackling business challenges by leveraging the iCIMS Talent Platform and by tapping into industry expertise.”
Source: iCIMS
